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29 Apr

New World Group Garners 2011 Astrid Awards

New World Group has garnered a number of accolades in the Astrid Awards organized by the MerComm, Inc. since 2008. This year, New World Group has been awarded eight awards (please refer to the table below) in the 2011 Astrid Awards and has received two awards in one of the categories, manifesting the excellent performance and the high recognition in the Group's corporate communications by the judging panel.

Company

Projects

Category

Award

New World Development
Company Limited ("NWD" or
"the Group", Hong Kong stock code : 17)
FY2010
Annual
Report
Photography:
Overall
Gold
Photography:
Properties
Bronze
NWS Holdings Limited
("NWS", Hong Kong stock code: 659)

Staff
Magazine
New Voice

Employee Publications:
Staff Publications
Bronze
FY2010
Annual
Report
Corporations
- Traditional Between 
161-200 Pages
Bronze

New World China Land Limited
("NWCL", Hong Kong stock code: 917)

 
FY2010
Annual
Report
Photography:
Landscape / Places
Silver
Covers:
Artistic
(Graphics / Illustrations)
Bronze
Corporations:
Traditional Non English
Annual Reports
Honors

New World Department Store
China Limited ("NWDS",
Hong Kong stock code: 825)

FY2010
Annual
Report
Covers:
Annual Reports
- Artistic
Gold

 

The cover of the NWD FY2010 annual report uses "New World Group" in American Sign Language Alphabet as the main visual. The sign language images appearing throughout the annual report represent the Group's sincerity in serving the public, its commitment in strengthening the two-way communication and understanding with people from all walks of life, just as the all-rounded businesses of the Group covering various aspects of lives of the general public. To match with the Group's 40th anniversary of establishment, all cover images of previous NWD annual reports are showcased in the interior, memorizing the Group's 40 years of development in tandem with our people.

Since published in 2000, NWS staff magazine New Voice keeps its staff members and stakeholders abreast of the latest development of the company. Thanks to the bi-annual reader survey, New Voice is now revamped to not only cover Group news, but also provide lively information and encourage staff participation, nurturing a sense of belonging in the company and project a dynamic and caring corporate image.

With the tagline "Scaling New Heights", NWS FY2010 annual report emphasizes NWS' commitment in achieving long-term growth. Two big red and orange puzzles symbolizing NWS' core businesses, infrastructure and services, are positioned in the eye-catching area with emboss effect on the cover. Jigsaw puzzle was chosen to be the main visual theme throughout the report given that a business is like a jigsaw puzzle which requires the right pieces to fit together.

The main visual on the cover of the NWCL FY2010 annual report comprises four characters in Chinese small seal script, "Home.Business.Happiness.Leisure", creating a classical and artistic look. These four characters, together with four visuals of "the screen", "the abacus", "the guqin" and "the tea cup" which symbolize NWCL's dedication to creating quality communities for "living", "working", "culture and entertainment" and "leisure" are used in the four dividers of the annual report, signifying the brand-new life experiences for its customers. The seal and the classical titles displayed in the interior not only represent the accuracy of the financial results of NWCL, but also enhance the aesthetic style of the annual report.

The cover of the NWDS FY2010 annual report shows a happy scene of a family going shopping in a department store, comprising colorful graphics with gold powder toppings, flying butterflies and trendy merchandises, which represent the refreshing and care-free shopping experiences brought by NWDS. The shopping scenarios of the first "NWDS Spokespersons" and the rebranding icon "Hundred Birds Forwarding to the Sun" inserted in the interior demonstrate NWDS's brand image of "Enriching Lifes‧Enriching Characters". The butterflies and the color palettes appearing throughout the annual report piece up the modern and comfortable shopping environment of NWDS branch stores, representing their revamped images and symbolizing NWDS's pursuit of creating fabulous life to its customers and its expectation of the flourishing business development.

Organized by MerComm, Inc., the international Astrid Awards aims at promoting excellence in corporate communication and recognizing outstanding communication tools in various fields. The panel of judges comprises renowned designers, art directors and artists, and every entry would be evaluated three times with a stringent judging process. If no entry scores high enough, no award will be given, thereby enhancing its credibility.