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26 Jul

New World Group’s Park Signature, The Austin & Eight Kwai Fong Demonstrating The Artisanal Movement Granted 2016 Quality Building Awards

Led by a new generation of talent, New World Development Company Limited recently won a series of awards in various aspects of its operations. Under the stewardship of Mr. Adrian Cheng, Executive Vice-chairman and Joint General Manager of New World Development, The Artisanal Movement is the Group’s unique brand image expression. It is a journey of expanding one’s imagination, not only limited to design and aesthetics, but also in assembling a modern lifestyle culture through its continual presentation of bespoke craftsmanship distinguished by stunning originality as reflected in the sheer dedication seen in every detail. Backed by a belief in - "WE CREATE, WE ARE ARTISANS”, every individual is an artisan that seeks to go beyond boundaries and develop new ideas to ensure a bespoke and one-of-a-kind customer experience. Aligned with the motto “COLLECT, CONNECT, COLLIDE”, Dr. Cheng and the team has sourced from over the world different aesthetic concepts to build ideal living architecture that connects with its surroundings and gives a historic shine. Imbued with these concepts, three projects of the Group have recently been granted three honours at the “2016 Quality Building Awards”. 

Park Signature and The Austin were the merit winners in the Hong Kong Residential (Multiple Buildings) category, while the serviced apartment Eight Kwai Fong won the merit award in the Hong Kong Residential (Single Buildings) category. The awards are a testament that ultimately motivates craftsmanship in the details for building a living space beyond mere design and aesthetics. The Quality Building Awards, a biennial event, is jointly organised by nine building and construction related professional organisations in Hong Kong, including the Hong Kong Construction Association, the Hong Kong Institute of Construction Managers, the Hong Kong Institute of Architects, the Hong Kong Institute of Engineers, the Hong Kong Institute of Housing, the Hong Kong Institute of Surveyors, the Hong Kong Quality Assurance Agency, the Hong Kong Chapter of International Facility Management Association, and the Real Estate Developers Association of Hong Kong. It provides public recognition to buildings of outstanding quality that have demonstrated excellent teamwork.

The entire design of the award-winning property Park Signature expresses a unique character. Located in Yuen Long, it harmonises with the surrounding verdant environment. Its club house TIMBER HOUSE incorporates natural elements, including light, shadow, water, fire, wood and stone, in the design to elaborate the architectural concepts of “Romancing the Landscape”. 

Boasting a premier location in south-west Kowloon, the curving lines of The Austin give it a beautifully sculpted look. The clubhouse - CLUB AUSTIN uses modern concepts to present itself like a work of art on display among the other buildings, a reflection of a unique urban experience and sophistication.

The beige-white exterior of Eight Kwai Fong harmoniously connects with the community environment of Happy Valley. Its roof garden and courtyard, together with full height glass doors and panels in each unit’s balcony, allow residents to gaze over the spectacular park view and enjoy the comfort.

About The Artisanal Movement

Under the stewardship of Mr. Adrian Cheng, Executive Vice-chairman and Joint General Manager of New World Development, The Artisanal Movement offers a unique and distinctive brand image for the Group. The Artisanal Movement is a journey expanding one’s imagination, not only limited to design and aesthetics, but also amassing a modern living culture through our persistence in delivering bespoke craftsmanship manifested by originality. Backed by a strong belief in “WE CREATE, WE ARE ARTISANS”, we believe that every NWD individual is an artisan that seeks to go beyond conventional boundaries and develop new ideas that ensure a bespoke, one-of-a-kind customer experience.  In line with the moto of “COLLECT, CONNECT, COLLIDE”, Adrian and his team continue to seek and collect the most exquisite art collection pieces, ensuring that every item is imbued with a rich heritage and cultural inheritance.

About New World Development Company Limited

Founded in 1970, New World Development Company Limited (“New World Group”, Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group’s core business areas include property development, infrastructure and service, department stores and hotels. As at 31 December 2015, the total asset value of the Group amounted to HK$409.7 billion.

As at 31 December 2015, the Group has an effective interest of approximately 61% in NWS Holdings Limited (Hong Kong stock code: 00659), approximately 70% in New World China Land Limited (Hong Kong stock code: 00917) and approximately 72% in New World Department Store China Limited (Hong Kong stock code: 00825).